Be Part of South Main

We are the neighborhood association for the South Main Historic Arts District.

Explore the South Main District

  • Grab authentic Italian gelato at Zio Matto

    Authentic Italian gelato created here on South Main Street.

  • Enjoy Happy Hours at SOB

    Stop by SOB, an elevated gastropub serving bold and unique flavors on South Main.

  • Plan a Stay at the Rambler

    Enjoy the best elements of hotel and apartment living in the heart of our district.

  • Visit South Point Grocery

    Experience friendly + convenient shopping at South Main’s full-service grocery store.

  • Grab a Beer and a Slice at Wiseacre

    Discover your new favorite beer with authentic New Haven style pizza at Wiseacre’s Downtown Tap Room.

  • Discover History at the National Civil Rights Museum

    Learn the history of the American Civil Rightsmovement at one of the country’s premier culture and heritage museums.

See more highlights

Join us for Trolley Night!

The longest-running street festival in Memphis takes over South Main Street on the last Friday of every month. You can look forward to open houses at shops and galleries, plentiful live music, free drinks and snacks and specials at bars and restaurants.

Get the latest from South Main on our Instagram page

All beware: spooky season on South Main is here πŸ‘»πŸ‘‡ The spirits of South Main invite you to Bar Scare next Tuesday, and it won’t be very mindful, not very demure. But very surreal, very sinister. πŸ–€ Summoning all the goons and goblins, come
Swipe to last slide to meet SMA’s 2025 President πŸ‘‰ Join us in celebrating 25 incredible years of the South Main Association! We’re thrilled to announce that nominations are now open for our Board of Directors - under the leadership of
Rain or shine, Trolley or no Trolley—Memphis’ longest-running street festival is STILL ON! 〽️❀️ This Friday 9/27, we’re keeping Trolley Night alive even if Mother Nature’s bringing a little rain. The South Main Association wi
New season, new vibes, and a brand new experience await you at Ghost River Brewing! β β πŸ»πŸ‘‡ Be one of the first to experience Ghost River Brewing’s brand new tap room and indulge in their new food menu—perfectly paired with their signatur